Trademark Information

Certain names, words, titles, phrases, logos, icons, graphics, designs or other content displayed on this website are trademarks and tradenames of Northbridge Financial Corporation or its affiliates (“Northbridge“), registered or unregistered and used in Canada or in other countries, as the case may be, and represent only part of the intellectual property of Northbridge. All trademarks and tradenames are used under license from their owner.

Certain names, words, titles, phrases, logos, icons, graphics, designs or other content displayed on this website may constitute trademarks or tradenames, registered or unregistered, of third parties and are used under license or with permission. All trademarks and tradenames are and will remain the sole and exclusive property of their respective owners.

Except for the above described licenses or permissions, the display of trademarks and tradenames on this website does not imply that a license of any kind has been granted to anyone else, whether by estoppel, implication or otherwise. Website users are not permitted to use these marks or names without express consent from Northbridge or the third party owner, as applicable. Any unauthorized use, downloading, re-transmission, or other copying or modification of trademarks, tradenames or the content displayed on this website is strictly prohibited and may be a violation of federal, provincial or other law that may apply to trademarks and/or copyrights and give rise to legal action. Northbridge will take appropriate legal action to enforce its rights, as Northbridge determines to be necessary or advisable in its sole and absolute discretion.

Without limiting the generality of the foregoing, trademarks owned by Northbridge include the following:

Word Trademarks

Aide en cas de traumatisme

Builders’ Choice

Business Choice

Personal Choice

Choix des Constructeurs

Choix des Entreprises

Choix des Fabricants

Choix des particuliers

Contractors’ Choice






Farm Choice


Inner Circle

Manufacturers’ Choice

Wholesalers’ Choice


Northbridge Insurance

Northbridge Assurance

Northbridge Insurance Go

Northbridge Assurance Go

Northbridge EZServices

Northbridge LegalLink

Plus fort a l\'unisson


The power of together

Trainer of Choice

Trauma Assistance

TruShield Insurance

TruShield Assurance


Une vision créative en assurance

Risk Management Assist

Association Advantage

Claims Elite Service

Knowing your business matters

La Bonne Voie

La sécurité de votre entreprise en tête

Le programme Avantage pour associations



Risk Insights

Parlons prévention

Service de réclamation Élite

Succession assurée!

Succession assurée


The Right Road


Vertis Direct

Privilege 50


Your Home Advantage

Votre avantage en matière d’assurance habitation

Design Trademarks